The gucci garden archetypes duplicates rooms from michele’s campaigns, including ‘urban romanticism’ fall-winter 2015, ‘the dionysus dance’ cruise 2016, and ‘rebellious romantics’ spring-summer 2016. avatar take form in vivid colors and patterns

glimpses of los angeles, berlin and tokyo alternate with visions of charming gardens and intergalactic scenes – parallel worlds to be explored. when approaching the entrance, guests are greeted by a control room covered by 30 screens showcasing memories from the campaigns presented in the following rooms. virtual gucci gardenĪlongside the interactive virtual gucci garden, the fashion house exhibits ‘archetypes’, a physical immersive multimedia experience that explores its unique creative concept. moreover, through the navigation, viewers watch their avatars taking form in vivid colors, patterns, and special effects while enjoying exclusive gucci virtual items.

floral accents cover the furniture while flowers overflow the room. The gaming platform roblox has formed an experience that includes limited-edition virtual items inspired by the room dedicated to the gucci bloom campaign. meanwhile, they can explore and purchase a boutique of limited-edition avatar items from gucci. walking into the different rooms, guests’ mannequins absorb elements of the exhibition turning themselves into individual digital artworks that appear as one-of-a-kind creations. guests start a conceptual journey through a range of themed rooms, each generating spaces from alessandro michele’s campaigns - gucci’s fashion designer and director. all images courtesy of gucciĪvailable via roblox, the digital exhibition hosts a visually sensational series of scenes with dynamic textures and patterns for each visitor’s mannequin. upon entering the ‘virtual gucci garden’, each visitor transforms into a digital avatar that takes shape as a genderless and ageless mannequin. the digital fashion experience is open to everyone for the next two weeks and takes place alongside ‘archetypes’, the physical exhibition that is now set up in florence. In celebration of its 100th anniversary, gucci has collaborated with gaming platform roblox to launch a virtual experience based on ‘gucci garden’, its multi-space in florence.

Fireworks roblox library